News &
Inspiration
(Journal)
Discover SUPERBIEN’s latest experiments, behind the scenes and articles from our creative team. We are makers who think!

Our First EcoVadis Assessment
In the creative field, we often talk about commitment, often rightly so.But in practice, efforts sometimes remain vague, informal, or scattered. Superbien chose to move beyond mere declarations in order to clearly understand, in black and white, where the studio…

Fragiles : When images stand for a cause
On Tuesday, March 11, 2025, the Trianon opened its doors for the launch of IMPACT, the first coalition committed to fighting road violence. Led by the Antoine Alléno Association, this movement addresses an unbearable reality: every year, road accidents are…

A vision taking shape, a sharper creative gesture
There are moments when everything aligns — when projects, identity, and storytelling all move forward in unison. These past weeks have marked a pivotal moment at Superbien. Our visual language is evolving. Our formats are becoming more refined. Our positioning is…

SLAM X SUPERBIEN
SLAM X SUPERBIEN Paris, December 10, 2024 – Investment by management company TRAIL, through its SLAM fund, in the creative studio Superbien. A partnership between leading players known for their unique and boundary-pushing productions. A reference in the creation of…

MIDJOURNEY INFINITY
In-house SUPERBIEN graphic designer Chloe Ross has been hard at work having fun with the potentialities of AI and new digital worlds!

CREATIVE JAM SESSION
At another Superbien-signed Creative Jam Session, our team members, friends and clients played with audio-reactive live visuals in the Superlab. We had DJs playing live sets with an immersive video-projection surrounding them, providing a real-time translation of music into visuals.…
BEHIND MONCLER MONUMENTAL MAPPING AT THE DOMINO SUGAR FACTORY
Come behind the scenes with SUPERBIEN and watch us do what has never been done before: video map onto the historical Domino Sugar Factory in Brooklyn for Moncler’s legendary RE/ICONS campaign!
BEHIND THE SCENES WITH HYVIA
Check out this BTS for two films produced by SUPERBIEN introducing HYVIA’s Master Van H2-Tech, a leading hybrid energy car model.
Behind the Scenes of Netflix & the Empire State Building
Get a glimpse at the behind the scenes of our most significant project in NYC: the video mapping on the Empire State Building for the launch of Stranger Things season 4.
BEHIND THE SPHERE
Our team always love a good challenge so we decided to create a transparent sphere motorized to allow the viewers to enjoy every unexpected angle of the car design.
Behind the Scenes of the African Games 2019
This week, the opening ceremony of the 2019 African Games in Rabat was awarded the 2022 Grand Jury Price by Heavent Awards. We are honored to have been part of such an incredible project and we would like to thank and…
BEHIND THE SCENES OF VIRTUAL HARMONY
Take a sneak peek at the behind-the-scenes of VIRTUAL HARMONY to discover how a philharmonic orchestra, a team of creatives, motion designers, and technicians united their forces to create an experience that combines classical music and generative art in an exceptional way.
DIGITAL STADIUM
KINETIC ROSES & LIGHT MOVEMENT
CAR TRACKING IN REAL TIME
NEKFEU FEU TOUR & S-CREW
Artists are nowadays more and more present at different kinds of events.
Charity gigs, club tours, stadiums, festivals; a multiplicity of contexts and moods that need to be taken care of.
Nekfeu is a rising star, a creative mind that felt that every show must be unique, and decided to bring some innovation to hip hop live music. Let’s enter an artistic collaboration that created an infinity of experiences for the french rapper’s biggest fans.
IMMERSIVE LIVING ROOM
We’ve been asked: “How can we be made cool, cool again?”
According to the Beer Institute, drinkers’ beer consumption has dropped from 61% in the mid-90s to under 50% this year – how can we engage the youth to discover new beer packaging?
NOW FUTURE











