News &
Inspiration
(Journal)
Discover SUPERBIEN’s latest experiments, behind the scenes and articles from our creative team. We are makers who think!

Our First EcoVadis Assessment
In the creative field, we often talk about commitment, often rightly so.But in practice, efforts sometimes remain vague, informal, or scattered. Superbien chose to move beyond mere declarations in order to clearly understand, in black and white, where the studio…

Fragiles : When images stand for a cause
On Tuesday, March 11, 2025, the Trianon opened its doors for the launch of IMPACT, the first coalition committed to fighting road violence. Led by the Antoine Alléno Association, this movement addresses an unbearable reality: every year, road accidents are…

A vision taking shape, a sharper creative gesture
There are moments when everything aligns — when projects, identity, and storytelling all move forward in unison. These past weeks have marked a pivotal moment at Superbien. Our visual language is evolving. Our formats are becoming more refined. Our positioning is…

SLAM X SUPERBIEN
SLAM X SUPERBIEN Paris, December 10, 2024 – Investment by management company TRAIL, through its SLAM fund, in the creative studio Superbien. A partnership between leading players known for their unique and boundary-pushing productions. A reference in the creation of…

MIDJOURNEY INFINITY
In-house SUPERBIEN graphic designer Chloe Ross has been hard at work having fun with the potentialities of AI and new digital worlds!

CREATIVE JAM SESSION
At another Superbien-signed Creative Jam Session, our team members, friends and clients played with audio-reactive live visuals in the Superlab. We had DJs playing live sets with an immersive video-projection surrounding them, providing a real-time translation of music into visuals.…
MIDJOURNEY INFINITY
In-house SUPERBIEN graphic designer Chloe Ross has been hard at work having fun with the potentialities of AI and new digital worlds!
CREATIVE JAM SESSION
At another Superbien-signed Creative Jam Session, our team members, friends and clients played with audio-reactive live visuals in the Superlab. We had DJs playing live sets with an immersive video-projection surrounding them, providing a real-time translation of music into visuals.…
LET'S GET CREATIVE!
Our team always dreams big and loves to craft large-scale original artwork. Here is one of the works we developed last year for a Light Festival, a monumental video mapping depicting the tropical fluorescent depths of the sea and figures…
SUPERLAB JAM SESSION
Down at the SUPERLAB—SUPERBIEN’s new Parisian experimental space—we’ve been hard at work having the most fun possible with interactive and innovative technology. Case in point: The SUPERBIEN DJ/Audio Reactive Set on April 6th, 2023!
A DIALOGUE WITH AI
Lately, our creative team has experimented with AI models for inspiration on projects and creations, taking a fresh look at our work and recognizing that AI is an incredibly useful tool to expand the mind/realm of possibilities, never usurping human…
Sneak Peek Into the SUPERLAB
Welcome to the SUPERBIEN Black Box, our In-House Creative Technology Testing Laboratory
SUPERBIEN AI IDENTITY
Pushing the limits of design and imagination for a common vision of our SUPERBIEN identity, our creative team in Paris just released new AI experiments, using stable diffusion!
TESTING MOTION CAPTURE
We are always looking to increase our creativity through innovative technology so we tested Motion Capture, a technology that allows us to record the movements of a person or an object to be reproduced in a virtual environment.
SUPERSPACES
The digital and the physical are not two distinct spaces. Together they combine to form a new extended space, with two driving forces that power one another. By understanding this new reality, we can create new connections and new shared emotions.
INTOLIGHT
In a constantly changing world, we are always looking for new ways and new materials to create the unpredictable, distorting the vision of the physical environment in which we believe we are evolving, to manipulate the senses and break down the boundaries between what is real and what is not.
OBJECTS MANIPULATION
DETECTIONS











