Behind The Scenes


We’ve been asked: “How can we be made cool, cool again?”

According to the Beer Institute, drinkers’ beer consumption has dropped from 61% in the mid-90s to under 50% this year – how can we engage the youth to discover new beer packaging?

So we started in a living room and crafted intricate video mapping and projections. A living room is an approachable blank slate for the masses.

Our immersive experience starting at a relatable baseline can hook unsuspecting viewers when reality starts distort.

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