News &
Inspiration
(Journal)
Discover SUPERBIEN’s latest experiments, behind the scenes and articles from our creative team. We are makers who think!

Our First EcoVadis Assessment
In the creative field, we often talk about commitment, often rightly so.But in practice, efforts sometimes remain vague, informal, or scattered. Superbien chose to move beyond mere declarations in order to clearly understand, in black and white, where the studio…

Fragiles : When images stand for a cause
On Tuesday, March 11, 2025, the Trianon opened its doors for the launch of IMPACT, the first coalition committed to fighting road violence. Led by the Antoine Alléno Association, this movement addresses an unbearable reality: every year, road accidents are…

A vision taking shape, a sharper creative gesture
There are moments when everything aligns — when projects, identity, and storytelling all move forward in unison. These past weeks have marked a pivotal moment at Superbien. Our visual language is evolving. Our formats are becoming more refined. Our positioning is…

SLAM X SUPERBIEN
SLAM X SUPERBIEN Paris, December 10, 2024 – Investment by management company TRAIL, through its SLAM fund, in the creative studio Superbien. A partnership between leading players known for their unique and boundary-pushing productions. A reference in the creation of…

MIDJOURNEY INFINITY
In-house SUPERBIEN graphic designer Chloe Ross has been hard at work having fun with the potentialities of AI and new digital worlds!

CREATIVE JAM SESSION
At another Superbien-signed Creative Jam Session, our team members, friends and clients played with audio-reactive live visuals in the Superlab. We had DJs playing live sets with an immersive video-projection surrounding them, providing a real-time translation of music into visuals.…
TO THE ONE WE LOVE
Dear Friends, collaborators, partners and network, On Monday, May 22nd, we lost Superbien’s co-founder Thomas Chosson. Thomas was our fantastic friend, an amazing father, partner, adventurer, and creative thinker. He was loved and respected by all for his kindness, his…
STRATEGY ONLINE COVERAGE FOR SEPHORA ILLUMINATION!
Thank you Strategy Online for covering the Sephora ILLUMINATION project that celebrates all Canadian skin tones; a true celebration of diversity’s beauty! To read the full article: https://lnkd.in/gxaRs8kk – Congrats to SEPHORA, Zulu Alpha Kilo Inc. and wonderMakr ! 💛
UNDER THE SEA ON FRANCE 2
Superbien on FRANCE 2! Congratulations to Ephemera and all the different partners on this fantastic coverage! Big Up to our team of creatives and producers for developing “UNDER THE SEA” the first immersive restaurant in Paris. At Superbien, we are proud members of…
SUPERBIEN ON THE CANNES LIONS SHORTLIST (TWICE!)
The team at SUPERBIEN Studio is *thrilled* to announce its DOUBLE shortlist nomination for this year’s Cannes Lions, the highly reputed advertising segment of the world-renowned film festival.
SUPERLAB JAM SESSION
Down at the SUPERLAB—SUPERBIEN’s new Parisian experimental space—we’ve been hard at work having the most fun possible with interactive and innovative technology. Case in point: The SUPERBIEN DJ/Audio Reactive Set on April 6th, 2023!
THE FUTURE OF BRAND EXPERIENCE
After 13 years of practice, the studio is set to reinvent brand experience. The idea? Reunite the digital and the physical to create global experiences where geographic and time limits no longer exist. Nicolas Gazzola, Partner & General Manager at SUPERBIEN, tells us more about these projects of the future.
SXSW 2023
SUPERBIEN is packing their bags and hitting the road; destination—Austin, Texas! We are so thrilled and honored to participate in this year’s edition of SXSW with the BPI and France Export segment. See you there?
A DIALOGUE WITH AI
Lately, our creative team has experimented with AI models for inspiration on projects and creations, taking a fresh look at our work and recognizing that AI is an incredibly useful tool to expand the mind/realm of possibilities, never usurping human…
Sneak Peek Into the SUPERLAB
Welcome to the SUPERBIEN Black Box, our In-House Creative Technology Testing Laboratory
BEHIND THE SCENES WITH HYVIA
Check out this BTS for two films produced by SUPERBIEN introducing HYVIA’s Master Van H2-Tech, a leading hybrid energy car model.
Introducing: The SuperSculpture!
Enjoy this first look at an exciting new (and top-secret) SUPERBIEN project: the SuperSculpture!
NEOCYCLE: ENCORE AT KUNSTKRAFTWERK
Back by popular demand, the programming of the Bright Festival featuring NEOCYCLE will be presented at Leipzig’s Kunstkraftwerk for one night only on February 4th, 2023.











