News &
Inspiration
(Journal)
Discover SUPERBIEN’s latest experiments, behind the scenes and articles from our creative team. We are makers who think!

Our First EcoVadis Assessment
In the creative field, we often talk about commitment, often rightly so.But in practice, efforts sometimes remain vague, informal, or scattered. Superbien chose to move beyond mere declarations in order to clearly understand, in black and white, where the studio…

Fragiles : When images stand for a cause
On Tuesday, March 11, 2025, the Trianon opened its doors for the launch of IMPACT, the first coalition committed to fighting road violence. Led by the Antoine Alléno Association, this movement addresses an unbearable reality: every year, road accidents are…

A vision taking shape, a sharper creative gesture
There are moments when everything aligns — when projects, identity, and storytelling all move forward in unison. These past weeks have marked a pivotal moment at Superbien. Our visual language is evolving. Our formats are becoming more refined. Our positioning is…

SLAM X SUPERBIEN
SLAM X SUPERBIEN Paris, December 10, 2024 – Investment by management company TRAIL, through its SLAM fund, in the creative studio Superbien. A partnership between leading players known for their unique and boundary-pushing productions. A reference in the creation of…

MIDJOURNEY INFINITY
In-house SUPERBIEN graphic designer Chloe Ross has been hard at work having fun with the potentialities of AI and new digital worlds!

CREATIVE JAM SESSION
At another Superbien-signed Creative Jam Session, our team members, friends and clients played with audio-reactive live visuals in the Superlab. We had DJs playing live sets with an immersive video-projection surrounding them, providing a real-time translation of music into visuals.…
INTRODUCING THE SUPERBIEN AR FILTER
To set off the new year with a bit of flair, our creative and digital team has produced for you an augmented reality filter that’ll turn your head upside down!
SUPERBIEN AI IDENTITY
Pushing the limits of design and imagination for a common vision of our SUPERBIEN identity, our creative team in Paris just released new AI experiments, using stable diffusion!
TESTING MOTION CAPTURE
We are always looking to increase our creativity through innovative technology so we tested Motion Capture, a technology that allows us to record the movements of a person or an object to be reproduced in a virtual environment.
We won two CLIO Awards!
During the Clio Entertainment Awards Ceremony, SUPERBIEN, Giant Spoon and Netflix won the Grand Clio in Television/Series: Innovation and Gold in Out-of-Home for our joint project with Netflix Stranger Things global rift takeover!
Behind the Scenes of Netflix & the Empire State Building
Get a glimpse at the behind the scenes of our most significant project in NYC: the video mapping on the Empire State Building for the launch of Stranger Things season 4.
BEHIND THE SPHERE
Our team always love a good challenge so we decided to create a transparent sphere motorized to allow the viewers to enjoy every unexpected angle of the car design.
CODA SUMMIT 2022
Meet Tom Scalabre, SUPERBIEN’s Chief Vision and Creative Officer to talk everything immersive and generative at CODA SUMMIT 2022 in Denver during the CODASummit Industry Presenters!
Spotlight on Audrey Baldacci
A TALK WITH JEREMY CORMIER
SUPERTRIP 2022
END OF YEAR JURY
School year is over and so are the 3 jury panels SUPERBIEN joined in Paris at: E-Art Supp Master Motion, Lisaa Digital Art Direction and The Gobelin Bachelor Graphics and Motion Design.
ETAPES MAGAZINE - IMMERSIVE DESIGN
In love with Immersive Design? Don’t forget to order the number 268 of Etapes where they present SUPERBIEN’s work and vision alongside Cchevalvert_studio, Teamlab, Refikanadol, Artechouse, and many others to talk about everything immersive! Issue available for pre-order until July 1st (link HERE). The cover was…











