News &
Inspiration

(Journal)

Discover SUPERBIEN’s latest experiments, behind the scenes and articles from our creative team. We are makers who think!

08.09.25 News

Our First EcoVadis Assessment

In the creative field, we often talk about commitment, often rightly so.But in practice, efforts sometimes remain vague, informal, or scattered. Superbien chose to move beyond mere declarations in order to clearly understand, in black and white, where the studio…

04.08.25 News

Fragiles : When images stand for a cause

On Tuesday, March 11, 2025, the Trianon opened its doors for the launch of IMPACT, the first coalition committed to fighting road violence. Led by the Antoine Alléno Association, this movement addresses an unbearable reality: every year, road accidents are…

03.07.25 News

A vision taking shape, a sharper creative gesture

There are moments when everything aligns — when projects, identity, and storytelling all move forward in unison. These past weeks have marked a pivotal moment at Superbien. Our visual language is evolving. Our formats are becoming more refined. Our positioning is…

20.12.24 News

SLAM X SUPERBIEN

SLAM X SUPERBIEN Paris, December 10, 2024 – Investment by management company TRAIL, through its SLAM fund, in the creative studio Superbien. A partnership between leading players known for their unique and boundary-pushing productions. A reference in the creation of…

14.03.24 R&D

MIDJOURNEY INFINITY

In-house SUPERBIEN graphic designer Chloe Ross has been hard at work having fun with the potentialities of AI and new digital worlds!

16.02.24 R&D

CREATIVE JAM SESSION

At another Superbien-signed Creative Jam Session, our team members, friends and clients played with audio-reactive live visuals in the Superlab. We had DJs playing live sets with an immersive video-projection surrounding them, providing a real-time translation of music into visuals.…

LISAA JURY PANEL

In June 2021, our Founder and Creative Director Alex Mestrot joined the jury panel for the Motion Designer student's graduation projects at LISAA - L'Institut Supérieur des Arts Appliqués in Paris, France. LISAA trains designers and managers in the fields of animation, video games, interior architecture, graphic design, and fashion, and is at the forefront of digital technology in Europe.

INTOLIGHT

In a constantly changing world, we are always looking for new ways and new materials to create the unpredictable, distorting the vision of the physical environment in which we believe we are evolving, to manipulate the senses and break down the boundaries between what is real and what is not.

NEKFEU FEU TOUR & S-CREW

Artists are nowadays more and more present at different kinds of events.
Charity gigs, club tours, stadiums, festivals; a multiplicity of contexts and moods that need to be taken care of.
Nekfeu is a rising star, a creative mind that felt that every show must be unique, and decided to bring some innovation to hip hop live music. Let’s enter an artistic collaboration that created an infinity of experiences for the french rapper’s biggest fans.

IMMERSIVE LIVING ROOM

We’ve been asked: “How can we be made cool, cool again?”

According to the Beer Institute, drinkers’ beer consumption has dropped from 61% in the mid-90s to under 50% this year – how can we engage the youth to discover new beer packaging?

NOW FUTURE

To animate its quarterly innovation meeting called Now Future, the Hopscotch agency called on our imagination. We developed an interactive tour with numerous technological facets through a range of experiences in order to arouse the curiosity of visitors.

OBJECTS MANIPULATION

ing, we can draw the outlines of a new dialogue between humans and technology, whether it’s about playing the samurai of the future or picasso 3.0.

DETECTIONS

New technological solutions are all paths we take to rethink the boundaries of interactivity. By detecting movements and people, we are now able to imagine scenarios and create sensational visual experiences.