News &
Inspiration
(Journal)
Discover SUPERBIEN’s latest experiments, behind the scenes and articles from our creative team. We are makers who think!

Our First EcoVadis Assessment
In the creative field, we often talk about commitment, often rightly so.But in practice, efforts sometimes remain vague, informal, or scattered. Superbien chose to move beyond mere declarations in order to clearly understand, in black and white, where the studio…

Fragiles : When images stand for a cause
On Tuesday, March 11, 2025, the Trianon opened its doors for the launch of IMPACT, the first coalition committed to fighting road violence. Led by the Antoine Alléno Association, this movement addresses an unbearable reality: every year, road accidents are…

A vision taking shape, a sharper creative gesture
There are moments when everything aligns — when projects, identity, and storytelling all move forward in unison. These past weeks have marked a pivotal moment at Superbien. Our visual language is evolving. Our formats are becoming more refined. Our positioning is…

SLAM X SUPERBIEN
SLAM X SUPERBIEN Paris, December 10, 2024 – Investment by management company TRAIL, through its SLAM fund, in the creative studio Superbien. A partnership between leading players known for their unique and boundary-pushing productions. A reference in the creation of…

MIDJOURNEY INFINITY
In-house SUPERBIEN graphic designer Chloe Ross has been hard at work having fun with the potentialities of AI and new digital worlds!

CREATIVE JAM SESSION
At another Superbien-signed Creative Jam Session, our team members, friends and clients played with audio-reactive live visuals in the Superlab. We had DJs playing live sets with an immersive video-projection surrounding them, providing a real-time translation of music into visuals.…
Our First EcoVadis Assessment
In the creative field, we often talk about commitment, often rightly so.But in practice, efforts sometimes remain vague, informal, or scattered. Superbien chose to move beyond mere declarations in order to clearly understand, in black and white, where the studio…
Fragiles : When images stand for a cause
On Tuesday, March 11, 2025, the Trianon opened its doors for the launch of IMPACT, the first coalition committed to fighting road violence. Led by the Antoine Alléno Association, this movement addresses an unbearable reality: every year, road accidents are…
A vision taking shape, a sharper creative gesture
There are moments when everything aligns — when projects, identity, and storytelling all move forward in unison. These past weeks have marked a pivotal moment at Superbien. Our visual language is evolving. Our formats are becoming more refined. Our positioning is…
SLAM X SUPERBIEN
SLAM X SUPERBIEN Paris, December 10, 2024 – Investment by management company TRAIL, through its SLAM fund, in the creative studio Superbien. A partnership between leading players known for their unique and boundary-pushing productions. A reference in the creation of…
MIDJOURNEY INFINITY
In-house SUPERBIEN graphic designer Chloe Ross has been hard at work having fun with the potentialities of AI and new digital worlds!
CREATIVE JAM SESSION
At another Superbien-signed Creative Jam Session, our team members, friends and clients played with audio-reactive live visuals in the Superlab. We had DJs playing live sets with an immersive video-projection surrounding them, providing a real-time translation of music into visuals.…
THE USA TRANSFORMATIVE JOURNEY
What an exceptional year for our US office! Kudos to our US team for exploring diverse storytelling formats and integrating innovative technology to connect with the public! Through 3D billboards, monumental video mapping, engaging installations and exhibition for Luxury clients…
THE USA SUPER TEAM
Introducing our new Head of Operations: based in New York for over 26 years, Marie Flageul is an Art Advocate and Producer dedicated to pushing the boundaries of our work in the US. She’s assembling an exceptional team in Brooklyn to foster…
BEHIND MONCLER MONUMENTAL MAPPING AT THE DOMINO SUGAR FACTORY
Come behind the scenes with SUPERBIEN and watch us do what has never been done before: video map onto the historical Domino Sugar Factory in Brooklyn for Moncler’s legendary RE/ICONS campaign!
HIP HOP TIL INFINITY PRESS
Hip Hop Til Infinity at the Hall des Lumières, got great press coverage! Get your ticket today and travel into the skate parks to the clubs where it all started! Artnet: “Hip Hop Til Infinity includes never-before-seen and archival footage of…
LET'S GET CREATIVE!
Our team always dreams big and loves to craft large-scale original artwork. Here is one of the works we developed last year for a Light Festival, a monumental video mapping depicting the tropical fluorescent depths of the sea and figures…
LES ÉCHOS FOR VIVA TECH
Discover how LES ECHOS – a French media talked about L’Oréal Group’s innovations at Viva Technology in Paris 2023.











