THE BIRTH OF A LEGEND.
Scania’s latest generation of trucks was born out of the meeting of power and agility. An original meeting inspired by a unique vision. It is this brand vision that we wanted to embody through a light show full of symbolism. Evolving from struggle into fusion: the eagle and the lion, fire and ice, power and agility, precision and robustness become one to pave the way for new long-haul mobility.
A sumptuous graphic and figurative coming-together that echoes the roots of a visionary brand. Between luminescence and incandescence, the spectator is taken through a battle where the energies of shapes and bodies collide and find harmony.
- Agencies Allégria and Épatant
- Creative director Tarik Benlarbi
- Artistic coordination Alain Dandan
- Artistic direction and video contents Superbien
- Choregraphy Compagnie Hybride
- Music Sebastien Peronnet and Aubry Bastien (B&S Production)
- Costumes Caroline Denquin
- Video edit Victor Gounon