Experiential / Corporate Show
SCANIA
DRIVING THE SHIFT
THE BIRTH OF A LEGEND.
Scania’s latest generation of trucks was born out of the meeting of power and agility. An original meeting inspired by a unique vision.
It is this brand vision that we wanted to embody through a light show full of symbolism. Evolving from struggle into fusion: the eagle and the lion, fire and ice, power and agility, precision and robustness become one to pave the way for new long-haul mobility.
A sumptuous graphic and figurative coming-together that echoes the roots of a visionary brand. Between luminescence and incandescence, the spectator is taken through a battle where the energies of shapes and bodies collide and find harmony.
![SCANIA DRIVING THE SHIFT](https://www.superbien.studio/wp-content/uploads/2018/10/05-3-1024x576.jpg)
![SCANIA DRIVING THE SHIFT](https://www.superbien.studio/wp-content/uploads/2018/10/02-4-1024x576.jpg)
![SCANIA DRIVING THE SHIFT](https://www.superbien.studio/wp-content/uploads/2018/10/04-4-1024x576.jpg)
Credits
Agencies
Allégria and Épatant
Creative director
Tarik Benlarbi
Artistic coordination
Alain Dandan
Artistic direction and video contents
SUPERBIEN
Choregraphy
Compagnie Hybride
Music
Sebastien Peronnet and Aubry Bastien (B&S Production)
Costumes
Caroline Denquin
Video edit
Victor Gounon