Augmented Live Shows

SCANIA
DRIVING THE SHIFT

THE BIRTH OF A LEGEND.

Scania’s latest generation of trucks was born out of the meeting of power and agility. An original meeting inspired by a unique vision.

It is this brand vision that we wanted to embody through a light show full of symbolism. Evolving from struggle into fusion: the eagle and the lion, fire and ice, power and agility, precision and robustness become one to pave the way for new long-haul mobility.

A sumptuous graphic and figurative coming-together that echoes the roots of a visionary brand. Between luminescence and incandescence, the spectator is taken through a battle where the energies of shapes and bodies collide and find harmony.

SCANIA DRIVING THE SHIFT
SCANIA DRIVING THE SHIFT
Want to take your live show to the next stage?
Drop a line here!
SCANIA DRIVING THE SHIFT
SCANIA DRIVING THE SHIFT
SCANIA DRIVING THE SHIFT
SCANIA DRIVING THE SHIFT

Credits

Agencies

Allégria and Épatant

Creative director

Tarik Benlarbi

Artistic coordination

Alain Dandan

Artistic direction and video contents

SUPERBIEN

Choregraphy

Compagnie Hybride

Music

Sebastien Peronnet and Aubry Bastien (B&S Production)

Costumes

Caroline Denquin

Video edit

Victor Gounon

Want to take your live show to the next stage?
Drop a line here!