RENAULT TRUCKS LAUNCH

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Client
Renault Trucks
Type
Stage shows

Showcase Renault Truck's global ambitions through the launch of their new range

MECHANICAL CHOREGRAPHY.

Renault’s truck division is leading a revolution with the launch of its new range of vehicles for Africa and the Middle East, reaffirming the brand’s global ambitions. We have designed a futuristic stage show in order to reveal the components of Renault’s profoundly technological DNA. It is a luminous mechanical dance that traces the curves of a new heavyweight in connected mobility, in real time.

A sensational robotic ballet that plunges spectators into the heart of the process of creating and flexing its powerful muscular technologies.

It has been a demanding, technical stage direction, with the aim of finding the harmonious balance between materials (such as tulle), light, robotics and laser beams.

Credits

  • Agency Auditoire
  • Artistic direction & direction Superbien
  • Video projection ETC Audiovisuel
  • Robots Kuka Robotics
  • Video edit Edouard Granero
  • Music Start Rec