RENAULT TRUCKS LAUNCH
Superbien supported Renault Trucks in the launch of its new range with a tailor-made mechanical and lighting performance.
(About the project)
Renault Trucks is unveiling its new vehicles for the African and Middle Eastern markets with a spectacular reveal. Superbien has designed an immersive, high-tech staging to embody the brand's industrial power and innovation in this new strategic territory.
Superbien has devised a robotic and laser choreography, merging light, materials and machines to reveal the technological DNA of Renault Trucks.
(Creative response)
The show is based on a mechanical dance in which robots, tulle, laser beams and projections trace the contours of a heavy goods vehicle in real time. Designed as a technological ballet, the performance immerses spectators in a reinvented industrial process, combining visual elegance, technical performance and product storytelling.
The striking display highlights Renault Trucks' technological ambition, consolidating its position in emerging markets through scenic innovation.
(Result & Impact)
This spectacular staging made a strong impact on the guests and partners in attendance. It reinforced the image of a manufacturer focused on innovation and connectivity, while paying tribute to the power of the machine in a futuristic vision of mobility.
Credits
& Team
Meet the talented individuals who brought this vision to life, each contributing their expertise and passion to make it all happen.
- Agency Auditoire
- Artistic direction & direction SUPERBIEN
- Video projection ETC Audiovisuel
- Robots Kuka Robotics
- Video edit Edouard Granero
- Music Start Rec