Augmented Live Shows

RENAULT TRUCKS
LAUNCH

MECHANICAL CHOREGRAPHY.

Renault’s truck division is leading a revolution with the launch of its new range of vehicles for Africa and the Middle East, reaffirming the brand’s global ambitions.

We have designed a futuristic stage show in order to reveal the components of Renault’s profoundly technological DNA. It is a luminous mechanical dance that traces the curves of a new heavyweight in connected mobility, in real time.

A sensational robotic ballet that plunges spectators into the heart of the process of creating and flexing its powerful muscular technologies.

It has been a demanding, technical stage direction, with the aim of finding the harmonious balance between materials (such as tulle), light, robotics and laser beams.

RENAULT TRUCKS LAUNCH
RENAULT TRUCKS LAUNCH
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RENAULT TRUCKS LAUNCH
RENAULT TRUCKS LAUNCH
RENAULT TRUCKS LAUNCH
RENAULT TRUCKS LAUNCH

Credits

Agency

Auditoire

Artistic direction & direction

SUPERBIEN

Video projection

ETC Audiovisuel

Robots

Kuka Robotics

Video edit

Edouard Granero

Music

Start Rec

Want to take your live show to the next stage?
Drop a line here!