GOOGLE BRANDCAST

For Google Brandcast, Superbien is designing a live show illustrating the world of YouTube and the wealth of content offered by the Google ecosystem.

(About the project)

YouTube has established itself as an essential communication tool. For Google Brandcast, Superbien was tasked with creating an immersive, graphic show to showcase the power of the Google ecosystem to advertisers and partners in a spectacular event format.

Client Google

Superbien devised a real-time visual performance punctuated by moving blocks revealing a dynamic and intelligent interface.

(Creative response)

The device is based on a constantly evolving stage mechanism. Animated blocks transform in real time to reveal an adaptive graphic interface. Everything is synchronised with precise, meticulously planned audiovisual content, reinforcing the idea of fluidity, adaptability and performance at the heart of the Google user experience.

The Google Brandcast show highlights the brand's diverse content and technological expertise, generating a strong impact with the audience.

(Result & Impact)

The performance impresses with its ability to visually embody the intelligence of the Google algorithm and the richness of YouTube's offering. The project reinforces Google's perception as an innovative player in entertainment and data. It stands out as a highlight of Brandcast, shared with partners.