CENTURY 21
NATIONAL CONVENTION
Century 21 entrusted Superbien with transforming its annual convention into an immersive visual spectacle that would showcase its image and its employees.
(About the project)
To celebrate the successes and future of real estate, Century 21 broke the traditional formats. Superbien designed a reinvented convention, highlighting the brand's people and innovation through a spectacular visual experience in line with its identity.
Superbien transformed the convention into a retro-futuristic light show, combining black and gold for a modern and immersive aesthetic.
(Creative response)
The Superbien studio creates an evolving three-dimensional world where retro-futuristic architecture illustrates the power and values of Century 21. The interplay of black and gold contrasts brings brightness and dynamism to the speeches, offering a contemporary and bold vision of the event.
The convention became a memorable, immersive event, reinforcing Century 21's human and innovative image among its employees.
(Result & Impact)
By reinterpreting traditional codes, Superbien offered Century 21 a unique convention that highlighted its commitments and identity. The immersive experience emphasised the brand's influence and engaged the audience in a lively and memorable celebration.
Credits
& Team
Meet the talented individuals who brought this vision to life, each contributing their expertise and passion to make it all happen.
- Client Century 21
- Agency With Up Com
- Art direction and content creation Superbien
- Video projection ETC Audiovisuel
- Music Katy Perry (Fireworks)