Visual Content / Mapping

For its 32nd edition, the Africa Cup of Nations was held in Egypt and wanted to take its opening ceremony to the next level.

In addition to celebrating the competition and the competing teams, the goal was also to produce an international show that put the host country, the cradle of global civilisation, in the spotlight from three different perspectives: rich cultural heritage, future technologies and the new generation.

This was achieved with a multi-sensory spectacle combining a mix of technologies: mapping, video content, pyrotechnics, a light show and live performance. An immersive experience broadcast live around the globe.

The studio achieved this ambitious creative brief, demonstrating its inimitable savoir-faire by producing a projection surface of exceptional dimensions. Beyond the total pitch area, our playing field encompassed three pyramids, the largest of which rose 20 metres high, four statues over 6 metres tall, three extra-large LED screens along the pitch and a fourth screen above the stands.