CARTIER
WATCHES & WONDERS
Cartier collaborates with Superbien to showcase its new products at the Watches & Wonders Geneva 2022 exhibition through an immersive scenography.
(About the project)
On the occasion of Geneva's largest watchmaking summit, Cartier invites its customers to discover a new vision of time. In collaboration with Publicis, Superbien is designing a 360° experience that highlights the jewellery house's heritage and innovation through graphic scenography.
Superbien is creating pure, graphic 3D content that stays true to the motto ‘Everything starts with design’ in an immersive setting.
(Creative response)
In the pavilion dedicated to the collection, Superbien created a 360° scenography that echoes Cartier's DNA. The visual content highlights the House's longevity through a sober and timeless creation, enhancing the visitors' experience at the heart of an immersive space.
Watches & Wonders Geneva 2022 becomes the biggest watchmaking event in Geneva, driven by the innovation and creativity of major Houses such as Cartier.
(Result & Impact)
With 38 watch brands and countless launches, Watches & Wonders 2022 is establishing itself as the ‘salon of wonders’. The Cartier installation, supported by Superbien, illustrates the creative and technological excellence of the event, strengthening customer relationships and the brand's impact.
Credits
& Team
Meet the talented individuals who brought this vision to life, each contributing their expertise and passion to make it all happen.
- Client Cartier
- Creative Direction SUPERBIEN
- Venue Palexpo Geneva
- Technical Team RedDot Léni - MCI
- Scenic Culture d'Objet & Vainglas
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Creative Directors
Jeremy Cormier
Publicis Luxe - Producer Caroline Gunther
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Project Manager
Valentine d'Allens
Julie Hatchuel - Technical Director Stéphane Trinh
-
Artistic Director
Jean-François Descoubes
Morgan Beauvais -
Motion Design
Pierre-Laurent Vilain
Benjamin Crochet
Jérémie Doutre
Chloé Azulay - Show Caller Alain Dandan
- Video Credit Robin Gobert