Hip Hop
Til Infinity

Mass Appeal
New York

Mass Appeal has entrusted Superbien with the creation of visuals for Hip Hop Til Infinity, an immersive exhibition celebrating 50 years of hip-hop culture in New York.

(About the project)

Presented at the Hall des Lumières from August 2 to September 17, 2023, this exhibition produced by Mass Appeal traces five decades of hip-hop history, from its origins in the Bronx to its current global influence.

  • Client Mass Appeal

Superbien designed the visuals and animations for the exhibition, immersing visitors in a temporal and sensory fresco of hip-hop.

(Creative response)

From the streets to the clubs, Superbien develops projected graphic content that accompanies archival photos, images by Joe Conzo, and iconic sounds from the movement. An immersive narrative that recontextualizes the evolution of hip hop across generations.

A unique immersive experience that celebrates the legacy of hip hop while captivating a wide audience through an innovative sensory format.

(Result & Impact)

Hip Hop Til Infinity offers a visual dive into the history of this musical genre. The exhibition leaves a lasting impression with its scenography and rich documentation, affirming hip hop as a major cultural pillar.

Credits
& Team

Meet the talented individuals who brought this vision to life, each contributing their expertise and passion to make it all happen.

Credits Superbien
  • Client Mass Appeal
  • Creative Direction SUPERBIEN
  • Venue Hall des Lumières
  • Creative Director Jérémy Cormier
  • Project Director & Producer Marie Flageul
  • Project Managers Pauline Simard
    Gaïa Jouan
  • Lead Motion Joshua Catalano
  • Artistic Director Joshua Catalano
    Mateo Mounier
  • Art Director Grant Mcgrath
  • Motion Designers Clément Boghossian
    Arnaldo Monaco
    Martin Bouffange
    Romain Rio
    Sophie Lambert
    Loic Gauci
    Hugo Tomasi
    Raphael Pazoumian
    Maxime Girault
    Lyès Bouhadjila
  • Archival Management Gaïa Jouan
    Siloé Hermile
    Pauline Simard
  • Technical Direction Baptiste Lassaigne
  • Real-Time Designers Maxime Girault
    Clément Boghossian
  • Captation & Making of Alexandre Ayers
  • Video Editing Chiara Collin D'Augelli
  • Photography Charles Roussel
  • Music DJ Clark Kent
  • Narration Mad Skillz
  • Basement Show Olga Studios
    Dedicated to the Art of DJs
  • IT Pierre Masserann
    Arthur Georget
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