HERMÈS H24 EXHIBITION
Superbien has designed an immersive exhibition for Hermès that reveals the essence of the H24 fragrance through a twenty-four-step journey. This installation merges olfactory and architectural dimensions to offer a unique sensory experience.
(About the project)
In a minimalist scenographic space, Superbien creates an immersive journey into H24. The exhibition connects the fragrance’s notes, like clary sage, with raw urban textures. Moss, symbolising nature in motion, gradually covers the architecture, merging organic and concrete worlds.
A sensory exploration where materials, light and scents interact in an immersive and evolving scenography, translating the essence of H24 into a Superbien experience.
(Creative response)
The exhibition uses a sensory language of transformation and interaction. Evolving textures, lighting, and scents amplify perception. The space, like a living organism, reinvents the fragrance constantly, immersing visitors in a symbiosis of nature and architecture true to Hermès' vision.
A captivating experience that invites the public to rediscover H24 through a multi-sensory staging, strengthening the emotional bond between the brand and its visitors.
(Result & Impact)
The exhibition reimagines H24 as a sensory journey, turning olfactory discovery into a physical and visual experience. Through textures, light, and scent, the immersive setup amplifies emotion, offering a unique encounter with the fragrance that leaves a lasting impression.
