Experiential / Immersive Exhibition

Heineken is much more than just a beer, it is the promise of a unique experience to share with your friends. To keep this promise alive, Heineken’s innovation is in creating a new plastic bottle that you put in the freezer so you can enjoy your beer colder than ever.

It was to popularize this new Extra Cold Beer state of mind that we decided to create a totally frosted visual and sensory experience.

An immersive glacial video mapping adventure in a Parisian living room inviting participants to feel the Heineken Extra Cold effect. Like a wave of freshness that suddenly brings you together to share a special moment with friends.