HEINEKEN EXTRA COLD BOX

Heineken offers a beer to be enjoyed extra cold and has teamed up with Superbien to design an immersive sensory experience around this new ritual.

(About the project)

To promote its new freeze-in bottle, Heineken wants to reinforce the perception of extreme coldness. Superbien has devised a sensory and visual activation in the heart of Paris to bring the Extra Cold promise to life in a unique way.

Client Heineken

Superbien designs an immersive, icy video mapping installation that plunges participants into the frosty world of the new Heineken Extra Cold.

(Creative response)

The experience transforms a Parisian living room into a polar space via spectacular ice mapping. Guests feel the cold through a visual and sound wave, translating the Heineken Extra Cold effect in an immersive and memorable way.

An original sensory activation that leaves a lasting impression and embodies the product promise through a unique experience shared with friends.

(Result & Impact)

The activation captures the public's attention with its multisensory approach. It crystallizes the image of extreme freshness and amplifies awareness of the new bottle among urban consumers.