Immersive Exhibitions

HEINEKEN
OPEN YOUR WORLD

IMMEDIATE BOARDING FOR A GRAND WORLD TOUR.

As part of its latest international “Cities of the World” campaign, Heineken launched a series of bottles featuring the great cities.

To ensure the launch of this new City Edition, we partnered with We Love Art in creating a world tour in five stops, from New York to Shanghai via Berlin, Amsterdam and Rio de Janeiro, all in the heart of Gaîté Lyrique, transformed for the occasion into a veritable airport terminal.

Flight attendants, steward and captain, billboards in the colors of the brand invited each passenger to go to their gate for immediate boarding. The scenographic solution developed as a set of moving tableaux accompanied the harmonies of the dancers, singers and DJs to transport the guests to the heart of each city.

The red-light district and disco-house of San Proper gave way to the skyscrapers of Manhattan and the flow of Dillon Cooper, while the lights and skylines of the Chinese megalopolis were transformed into the favelas dominated by Rio’s Corcovado, before revealing the industrial areas of Berlin. A meticulous artistic composition that married shapes and volumes, colors and flavors, which skillfully emphasizes the famous beer’s promise of openness to the world.

HEINEKEN OPEN YOUR WORLD
HEINEKEN OPEN YOUR WORLD
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HEINEKEN OPEN YOUR WORLD
HEINEKEN OPEN YOUR WORLD
HEINEKEN OPEN YOUR WORLD
HEINEKEN OPEN YOUR WORLD
HEINEKEN OPEN YOUR WORLD
HEINEKEN OPEN YOUR WORLD

Credits

Client

Heineken

Agency

We Love Art

Conception and global art direction

We Love Art

Stage design

Sabri Tekaïa et We Love Art

Art direction and videomapping

SUPERBIEN

Choregraphy

Marion Motin

Light design

All Access Design

Video projection

ETC Audiovisuel

Video capture and edit

Werewolf

Photography

Pascal Montary et Adrien Lachappelle

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Touch here.