HEINEKEN
OPEN YOUR WORLD
An immersive world tour to launch Heineken's City series.
(About the project)
For its “Cities of the World” campaign, Heineken is transforming the Gaîté Lyrique with the help of Superbien into an airport terminal to unveil its bottles in the colors of five major cities.
A dynamic scenography for total immersion.
(Creative response)
Superbien created a visual fresco spanning the globe, integrated with live performances. Mapping accompanied dancers and DJs to transport guests to each city.
A multisensory experience praised by guests.
(Result & Impact)
Each scene combines volume, lighting, and sound to bring each destination to life. The consistency of the scenography reinforces the brand's promise of openness.
Credits
& Team
Meet the talented individuals who brought this vision to life, each contributing their expertise and passion to make it all happen.
- Client Heineken
- Agency We Love Art
- Conception and global art direction We Love Art
- Stage design Sabri Tekaïa et We Love Art
- Art direction and videomapping SUPERBIEN
- Choregraphy Marion Motin
- Light design All Access Design
- Video projection ETC Audiovisuel
- Video capture and edit Werewolf
- Photography Pascal Montary et Adrien Lachappelle