Experiential / Immersive Exhibition

For one exclusive evening, the Atelier des Lumières was transformed into a luminous showcase to celebrate the launch of the new Alpine A110 R Ultime. An exclusive event orchestrated by Black Lemon agency, gathering the brand’s VIP clientele for a spectacular reveal.

For one exclusive evening, the Atelier des Lumières was transformed into a luminous showcase to celebrate the launch of the new Alpine A110 R Ultime. An exclusive event orchestrated by Black Lemon agency, gathering the brand’s VIP clientele for a spectacular reveal.

In this iconic Parisian venue, Philippe Krief (CEO), Antonino Labate (VP Sales, Marketing & Customer Experience), and Antony Villain (Design Director) unveiled the latest iteration of the A110: lighter, sharper, more extreme.

In close collaboration with Alpine’s team, SUPERBIEN designed and produced the immersive visual content that punctuated each moment of the evening, culminating in the grand reveal of the new model. A large-scale immersive video mapping transformed the space, playing with lines, textures, and velocity. Each visual element encapsulated Alpine’s essence: lightness, precision, performance.

The visual experience unfolded through a series of narrative sequences, gracefully and powerfully marking the highlights of the event. A vibrant tribute to the brand’s DNA and its bold, distinctive aesthetics.

At the intersection of design, technology, and emotion, creativity and performance, this reveal not only showcased an exceptional model, it left a lasting impression.