JAEGER-LECOULTRE WATCHES & WONDERS

Jaeger-LeCoultre celebrates its watchmaking heritage at Watches & Wonders 2022 with an immersive installation combining technological innovation and craftsmanship excellence.

(About the project)

At Watches & Wonders 2022, Jaeger-LeCoultre is showcasing its watchmaking expertise through an immersive installation. Designed to transport visitors to the heart of its universe, this experience blends tradition and modernity by exploring the design, precision and innovation that define the brand.

Client Jaeger-LeCoultre

A captivating immersive installation combining projection, light and scenography to reveal the soul of Jaeger-LeCoultre watches with a sensory and narrative approach.

(Creative response)

Superbien's installation offers a multi-sensory journey to the heart of Jaeger-LeCoultre watchmaking. Thanks to dynamic scenography combining immersive projections, light effects and fluid movements, the experience highlights the refined design and technical prowess of the watches. Every visual and audio element is designed to become a work of art.

Strong audience engagement and increased visibility for Jaeger-LeCoultre, reinforcing its status as a watchmaking icon at Watches & Wonders 2022.

(Result & Impact)

The experience drew large crowds and strong social media engagement. Showcasing iconic pieces enhanced the brand’s image and affirmed its watchmaking status. Superbien’s immersive installation was widely praised, boosting Jaeger-LeCoultre’s appeal to enthusiasts.