ZAZ10TS TIMES SQUARE LIGHTBOX

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Client
ZAZ10TS
Type
Stage shows

How to transform the urban environment of Times Square ?

A BREATHING DIGITAL ORGANISM.

The“ZAZ Corner” is a digital gallery showcasing artwork on a large LED, digitally activated billboard in Times Square, located at the corner of 41st Street and 7th Avenue in New York City.

Kicked off in February 2020 by ZAZ10TS, a cultural initiative at 10 Times Square in New York, the “ZAZ Corner” is a gallery curated art and nature themed visuals with digital images of people, places and modern interpretations and designs from artists around the world, underscoring the universal community of art.

SUPERBIEN is proud to have been selected with numerous talented artist from all the corners of the world. It was the opportunity for us to present ENTITIES.

Entities was born of a encounter between two beings: humankind and a digital, polymorphous, autonomous entity, inspired by blobs (living, brainless organisms equipped with unique biological features that both intrigue and fascinate leading scientists).

Designed as a poetic metamorphosis, we came up with a series of digital interpretations as unique as their personalities and attributes. With this digital, hypnotic, delicate and organic life, we hoped to bring a new breath to the district.

Credits

  • Curator ZAZ10TS
  • Video Content SUPERBIEN

Superbien

  • Creative Managers Tom Scalabre

    Alex Mestrot
  • Lead Visual Designer Alex Le Guillou
  • Project Director Agnès Bosment