ZAZ10TS TIMES SQUARE LIGHTBOX

ZAZ10TS has entrusted Superbien with the creation of “Entities,” a 3D digital work displayed on the LED screen of the ZAZ Corner in the heart of Times Square, New York.

(About the project)

Through its digital gallery located at 10 Times Square, ZAZ10TS showcases digital works that explore the links between art and nature. Superbien presents “Entities,” an immersive creation inspired by living, metamorphic organisms.

Client ZAZ10TS

Superbien has designed a polymorphic, organic, and sensitive 3D digital entity, projected in large format to enliven the urban space.

(Creative response)

Inspired by blobs, Superbien has imagined a breathing, vibrant, and autonomous digital organism. The work evolves in real time, creating a living, poetic and universal experience. Each appearance is a unique metamorphosis revealed in Times Square.

A hypnotic living work that resonates in New York's public space, bringing an organic dimension to outdoor digital art.

(Result & Impact)

Thanks to the visual power of Times Square's giant LED screen, the installation catches the eye of passers-by, questions our relationship with life and technology, and affirms the place of digital technology in the urban cultural space.