On the occasion of the 2016 edition of The Peacock Society, the electronic culture festival, we had the pleasure of partnering with WE LOVE ART and Adidas. A technological solution conceived as an augmented mirror that is a metaphor for the energy transpiring from the dancers’ bodies into a cloud of electrifying particles.
A light-filled choreography with bluish accents was displayed in real time, illustrating the spirit of Adidas Originals, a brand that definitely sticks to the skin. This interactive experience prolonged the vibrations of a now memorable moment of sharing and celebration.
- Agency We Love Art
- Arti direction and interactive conception Superbien
- Video edit Victor Gounon