AIR FRANCE
BUSINESS LOUNGE
Air France has designed a high-end lounge with a sensory digital journey at T2EL. Superbien and Tetro have created a visual and interactive experience.
(About the project)
The T2EL lounge symbolizes Air France's move upmarket. In partnership with Tetro, Superbien offers interactive digital works that embody service, well-being, and elegance.
Superbien is developing a sensory installation combining screens, LEDs, and lighting, deployed in three areas with personalized artistic atmospheres.
(Creative response)
The entrance corridor features more than 20 screens generating unique visuals each time someone passes by. An LED rotunda embodies flight. A relaxation area invites visitors to contemplate the light.
The T2EL lounge becomes an exceptional immersive space, blending digital technology and comfort to enhance the customer experience and reinforce Air France's premium image.
(Result & Impact)
This installation transforms waiting into an artistic experience. The subtle integration of technology enhances the emotion and the brand-visitor connection, embodying Air France's high-end innovation.
Credits
& Team
Meet the talented individuals who brought this vision to life, each contributing their expertise and passion to make it all happen.
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Client
Air France
- Agency Tetro
- Video Content/ Scenography/ Interactivity SUPERBIEN
- Technical Equipment Led Box / TMM
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Creative Team
Tom Scalabre
Melodie Brault
Alex Le Guillou