ADIDAS ORIGINALS
PEACOCK SOCIETY
Adidas Originals and We Love Art are collaborating with Superbien at the 2016 Peacock Society festival to create an interactive installation celebrating the energy of dancers.
(About the project)
As part of the 2016 Peacock Society electronic culture festival, Superbien has teamed up with Adidas Originals and We Love Art to create an immersive experience. The installation aims to visually embody the spirit of the brand through the collective energy of dance and celebration.
Superbien designed an augmented mirror that broadcasts a light choreography animated by particles in real time, translating the electrifying aura of bodies in motion.
(Creative response)
The installation is based on a capture system that transcribes the participants' movements in real time in a blue light projection. This visualization brings to life an interactive choreography, merging technology and physical expression.
The immersive installation leaves a lasting impression on festival-goers with its visual and emotional intensity, extending the festive moment beyond the dance itself
(Result & Impact)
By visually prolonging the energy of the audience, the immersive work captures the essence of the shared moment. Praised by the public and partners alike, it reinforces the image of Adidas Originals as an innovative brand, rooted in the cultural and festive worlds.
Credits
& Team
Meet the talented individuals who brought this vision to life, each contributing their expertise and passion to make it all happen.
- Agency We Love Art
- Arti direction and interactive conception SUPERBIEN
- Video edit Victor Gounon