Creative Tech

SUPERBIEN
XR STUDIO

TO OPEN THE FRONTIERS OF REALITY.

In 2020, the events industry was knocked sideways by the arrival of COVID-19.

This situation has accelerated the development of bridges between the real and the virtual worlds that afford a new approach to bringing stories to life by creating experiences where the digital is real and tangible and the physical is digitised and extended.

We have introduced innovative solutions and developed new technologies like the XR Studio. Fashion shows, brand communications, product launches… These technology blocks offer endless new formats and recording and broadcasting techniques.

Developed in partnership with ETC, Onlyview, the XR (Extended Reality) Studio is a facility that can be used to create limitless scenery thanks to two pillars:

– A physical stage surrounded by LED screens broadcasting surrealist sets and backgrounds.
– Video capture technology to create a sense of extreme reality and allow complete immersion.

The possibility of being transported into usually impracticable or totally make-believe environments gives us the opportunity to disrupt spatial dimensions, perspectives and the laws of possibility of the 100% real world while preserving the human and tangible quality of the subject. And by combining other technologies like augmented reality, multiplex streaming and interaction, the possibilities are practically infinite.

This XR Studio is a component of these new worlds that exist beyond and in between screens, where the physical and the digital fuse together, and which we like to call SUPERSPACES.

 

SUPERBIEN XR STUDIO
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SUPERBIEN XR STUDIO
SUPERBIEN XR STUDIO
SUPERBIEN XR STUDIO
SUPERBIEN XR STUDIO
SUPERBIEN XR STUDIO
SUPERBIEN XR STUDIO
SUPERBIEN XR STUDIO
SUPERBIEN XR STUDIO
SUPERBIEN XR STUDIO

Credits

Video Content and Artistic Direction

SUPERBIEN

Technical design and production - Mediaservers and technical solutions

ETC - Onlyview ‘power is nothing without control’

With the support of

Wige SOLUTIONS GmbH & Co. KG - Faber Audiovisuals - Panasonic Broadcast & Pro AV Europe

Superbien

Creative Directors

Alex Mestrot
Tom Scalabre

Artistic Director

Audrey Baldacci

Project Director

Agnès Bosment

Creative Producer

Benjamin Darras

Project Manager

Juliette Carroen

Lead Visual Designer

Alex Le Guillou

Real time Graphics

Jean-Brice Hubert

Motion Graphics

Thomas Chosson

Scenography

Mélodie Brault

Director of Photography

Baptiste Chesnais

Lead Actress

Sixtine Gignoux

Behind The Scenes

Jonathan Mascaro
Romain Lambert
Benoît Cauet

Need a technology expert?
Contact us!