SUPERBIEN XR STUDIO

Superbien is developing XR Studio, an immersive space created during the health crisis that combines physical and virtual reality to meet new event challenges.

(About the project)

Faced with the constraints of COVID-19, Superbien has designed XR Studio: an immersive technological solution where the digital becomes tangible and the real becomes extended. This system redefines visual storytelling through experiences that combine interaction, video capture, and virtual environments.

Client Superbien

Superbien has designed XR Studio with ETC: a physical stage surrounded by LED screens displaying virtual sets, enhanced with real-time immersive video technologies.

(Creative response)

XR Studio makes it possible to recreate unlimited worlds combining LED, video capture and augmented reality. It opens up new formats for fashion shows, launches and immersive communications, while preserving the human presence in a digitalized setting.

XR Studio expands event and narrative formats, offering brands and artists a unique tool to create immersive and interactive experiences in real time.

(Result & Impact)

This device attracts creators who want to push the boundaries of reality. It paves the way for a hybridization of formats, disrupts spatial reference points, and transforms audiovisual production through interactive and real-time modular technology.

Credits
& Team

Meet the talented individuals who brought this vision to life, each contributing their expertise and passion to make it all happen.

Credits Superbien

Video Content and Artistic Direction SUPERBIEN
Technical design and production - Mediaservers and technical solutions ETC (Onlyview ‘power is nothing without control')
With the support of Wige SOLUTIONS GmbH & Co. KG (Faber Audiovisuals - Panasonic Broadcast & Pro AV Europe)

Creative Directors Alex Mestrot
Tom Scalabre
Artistic Director Audrey Baldacci
Project Director Agnès Bosment
Creative Producer Benjamin Darras
Project Manager Juliette Carroen
Lead Visual Designer Alex Le Guillou
Real time Graphics Jean-Brice Hubert
Motion Graphics Thomas Chosson
Scenography Mélodie Brault
Director of Photography Baptiste Chesnais
Lead Actress Sixtine Gignoux
Behind The Scenes Jonathan Mascaro
Romain Lambert
Benoît Cauet