In the summer of 2024, Louis Vuitton opens the doors to its pop-up, designed in the shape of the iconic LV trunk, reimagined in a transparent and colorful version.

This bright and vibrant space is set up in the cities of Beijing, Shanghai, Hangzhou, and Nanjing Beijing. Primarily aimed at Gen Z, the store is organized around several key zones. Among them, The Vending Machine is expected to generate strong excitement around the purchase of exclusive accessories—sunglasses, caps, jewelry, perfumes—that visitors have the unique opportunity to access.

Louis Vuitton has enlisted SUPERBIEN to create a digital game displayed on an LED screen within the pop-up. The concept centers around a motion-designed Louis Vuitton trunk, which animates with touch and responds to swipes on the touchscreen. The sound design, imagined by SUPERBIEN and produced by 31DB, enhances the interactive experience.
Physical trunks, synchronized with light signals, light up to reinforce the interaction. The screen displays the outcome: if the customer wins, a trunk lights up and reveals an exclusive accessory available for purchase. Losing often motivates guests to try again, fueling excitement for the experience.

The game, both accessible and intuitive, captures attention through the animated trunk, synchronized lighting, and an exhilarating soundscape.