On Tuesday, March 11, 2025, the Trianon opened its doors for the launch of IMPACT, the first coalition committed to fighting road violence. Led by the Antoine Alléno Association, this movement addresses an unbearable reality: every year, road accidents are the leading cause of death among young people in France.
The show Fragiles did not seek to sugarcoat.
No filter between the audience and reality. What unfolded on stage was raw, stark, uncompromising. A concentration of testimonies, images, and stories that leaves a mark. You walk out breathless, with the urge to never look away again..
We chose to work with this association because its mission resonates deeply with us. Alongside Frédéric Bault (Havas Events Paris) and Audrey Baldacci (Show Director), we supported the storytelling by creating visuals that set the rhythm of the evening—working in the shadows of the narrative, at the service of what needed to be seen, heard, and felt.
Working on Fragiles meant choosing to get involved.
To bring what we know how to do into a rare, necessary, and deeply moving context. This evening was a reminder of why images help press where they matter most. And why some projects count more than others.
Thank you to Havas Events Paris and the Antoine Alléno Association for the trust, the clarity, and the impact of this shared moment.
Association Antoine Alléno : https://www.associationantoinealleno.fr/ https://www.instagram.com/associationantoinealleno
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