VELUX 50TH ANNIVERSARY

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Client
Velux
Type
Experiential journeys

Emphasize Velux France's 50 years of expertise

AN AIR OF LIGHT.

For fifty years, Velux has been bringing a ray of light to homes all over the world. Air and light are the main founding elements of the brand’s identity that is both simple and powerful (VE for ventilation + LUX for light). Air and light are also the inspiration behind the enduring expertise that we invested in the creation of a glistening open-air show.

A colourful epic of a thousand faces ensues, that transports the spectator under a huge sphere of images: a succession of scenes offering every reason to amble and appreciate all the wonders of the journey. This engaging experience was made possible through the creation of 360° videomapped content.

Credits

  • Agency Ubi Bene
  • Artistic direction & direction Superbien
  • Light design All Access Design
  • Video capture and video edit Werewolf
  • Music Philippe Villar & Fabien Langard