To mark the 40th anniversary of the international exhibition “Tax Free 2024” (TFWA), LVMH Beauty invites guests to an extraordinary immersive experience at the Palais des Festivals in Cannes.

This annual event, which brings together over 3,000 prestigious brands, offers LVMH Beauty the perfect opportunity to celebrate an authentic voyage, inspired by the Royal Scotsman Belmond train, highlighting the brand storytelling and art of hosting.

The group conceptualized and designed the Riviera Express, an evocative tribute to luxury, transporting guests into a meticulously crafted replica of the interior of the iconic Simplon Orient Express. Visual content for the experience is brought to life by SUPERBIEN.

Blending scenic landscapes, curated displays of iconic objects from LVMH Maisons, and compelling storytelling, this journey draws inspiration from the world of immersive theater. A voice-over, scripted by a historian commissioned by LVMH, guides guests through 200 years of the group’s history, making this an unforgettable voyage through time.