NIKE
FIFA WORLDCUP
Nike entrusts Superbien with a monumental show to celebrate the potential victory of Les Bleus on the Arc de Triomphe.
(About the project)
For the 2022 World Cup final, Nike wants to project a powerful message of victory and heritage onto the Arc de Triomphe. Superbien designs the project in 72 hours.
A spectacular mapping show in tribute to Les Bleus on the Arc de Triomphe.
(Creative response)
Superbien imagines a monumental fresco celebrating the history, victories and icons of the French national team. A unique technical setup is deployed in Paris.
A memorable tribute despite defeat in the final.
(Result & Impact)
The project, ready to be launched in the event of victory, was ultimately not activated. It remains a powerful testament to responsiveness, creativity and shared passion.
Credits
& Team
Meet the talented individuals who brought this vision to life, each contributing their expertise and passion to make it all happen.
- Client Nike
- Agency Auditoire
- Video Creative Director Superbien
- Venue Arc de Triomphe
- Technical team ETC
- Creative Director Jeremy Cormier
- Producer Agnès Bosment
- Project Manager Juliette Belle
-
Motion Designer
Jean Pierre Sastre
Clément Boghossian
Martin Bouffange
Antoine Rault
Benjamin Crochet -
Making Of
Julien Mascheroni
Julien Seignol