LOUIS VUITTON
SPEEDY TOUR
Louis Vuitton unveils a striking digital experience to celebrate the launch of the Speedy 2024. Combining physical activation and virtual projection, the Speedy Tour embodies the art of travel and pushes the boundaries of reality and imagination.
(About the project)
To launch the new Speedy, Louis Vuitton unveils spectacular global activations. A giant bag appears in iconic spots, while a dreamlike digital campaign extends the vision. In captivating videos, the bag travels through urban and natural landscapes, merging visual innovation and storytelling.
Superbien designed three digital films. Magnified by visual effects, Speedy travels through the world's greatest cities, inviting the audience to enjoy a poetic immersive experience.
(Creative response)
Combining matte painting and 3D, Superbien creates a fluid journey for Speedy through iconic sites. Using Unreal Engine, the studio adds realistic lighting and textures to enhance the sensory experience. Integrated real footage brings authenticity, reflecting Louis Vuitton’s timeless modernity and the elegance of its iconic bag.
A powerful digital campaign that embodies the spirit of travel and engages a wide audience through bold and immersive visuals.
(Result & Impact)
The Speedy Tour campaign generates a strong visual and emotional impact. Widely shared, the videos appeal to an international audience. They reinforce Louis Vuitton's image as a benchmark for innovation and luxury. Blurring the line between the tangible and the virtual, the digital experience is a perfect continuation of the physical activations.
Credits
& Team
Meet the talented individuals who brought this vision to life, each contributing their expertise and passion to make it all happen.
- Client LOUIS VUITTON
- Creative Direction Superbien
- Account Director Julie Hatchuel
- Head of Operations Nicolas Lim
- Executive Producer Baptiste Perrier
- Post-production Director Marlène Blondeau
- Creative Director Jean-Pierre Sastre
- Film director Jean-François Descoubes
- Lead Motion Designer Mourad Kechar
- Matte painters Delphine Van Bay ; Jean-Charles Minvielle
- Motion designers Loïc Gauci, Philippe Auclaire, Simon Taulelle
- Compositing Damien Martin, Hervé Champeaux, Pierre Maugard, Martin Bouffange
- Color graders Gabriel Porier, Romain Loiseau
- Sound designer Start-Rec