L'ORÉAL VIVATECH 2025
At VivaTech 2025, L’Oréal partnered with Superbien to design a visual experience showcasing its 12 technological innovations, within a stand embodying its scientific forefront.
(About the project)
The project aims to translate L’Oréal’s scientific and digital vision into a sensitive and spectacular language. Through an emotional and creative approach, the device highlights the beauty of innovation as much as its usefulness.
Superbien conceived a three-minute manifesto film, combining AI, animation and 3D, displayed on monumental screens and extended by a coherent visual grammar.
(Creative response)
At the center of the booth, three large screens projected a visual narrative based on the kinetic windows principle: a living mosaic where each brand’s content intertwined. This fluid aesthetic extended into AI-generated visuals and graphic variations across the stand, the mezzanine, exterior totems, printed media and digital communication.
The experience captured attention and sparked collective emotion, as visitors paused, filmed and shared the imagery, reflecting the power of L’Oréal’s technological narrative.
(Result & Impact)
The device generated spontaneous engagement: gazes lifted, gestures suspended and shared recordings. It demonstrated that between emotion and innovation, images become collective and memorable, amplifying L’Oréal’s impact at VivaTech.
- 12 technological innovations
Credits
& Team
Meet the talented individuals who brought this vision to life, each contributing their expertise and passion to make it all happen.
- Creative Direction Superbien
- Agency in charge of the booth creation & execution WMH Project
- Video content Superbien
- Venue Paris Expo Porte de Versailles
- Technical Team M Vision
- Head of Operations Nicolas Lim
- Post Production Director Dorothée Brondes
- Creative Director Frédéric Paquet
- Executive Producer Natacha Simon
- Assitant Producer Chloé Messé
- Lead Motion Designer Mourad Kecher
-
Motion Designers
Vadim Androussoff
Benjamin Crochet
Louis Crevier
Clément Boghossian
Morgan Beauvais
Léo Mallet