Innovative Retail

DIOR
HOMME LIGHT SHIRT

EXPERTISE IN LIGHT.

For more than half a century, Dior fashion house has audaciously reinvented the codes of masculine elegance across the world.

To embody this unique expertise, we came up with an autonomous videomapping show.

An article sewn with light drew the attention of the viewer to the heart of the artisanal tradition of a timeless fashion house. A meticulous staging and a composition made up of massive vertical stones and video projectors spotlighting the creativity of the men and women in the workshop.

DIOR HOMME LIGHT SHIRT
DIOR HOMME LIGHT SHIRT
Why should retail spaces not be entertaining?
Shop here!
DIOR HOMME LIGHT SHIRT
DIOR HOMME LIGHT SHIRT
DIOR HOMME LIGHT SHIRT
DIOR HOMME LIGHT SHIRT
DIOR HOMME LIGHT SHIRT
DIOR HOMME LIGHT SHIRT

Credits

Client

Dior Homme

Art direction and videomapping

SUPERBIEN

Report direction

Romain Cieutat

Music

Pierre-Arnaud Alunni

Why should retail spaces not be entertaining?
Shop here!