HUBLOT
THE DIGITAL FORGE
Hublot unveils a unique digital experience at Dubai Watch Week 2023, fusing craftsmanship, technology and luxury through The Digital Forge.
(About the project)
On the occasion of Dubai Watch Week 2023, Hublot invites Superbien to design a digital experience that embodies the Art of Fusion. The project celebrates the DNA of the watchmaking house by blending innovation, exceptional materials and craftsmanship.
Superbien imagines an interactive experience in the Digital Forge where each visitor becomes an artisan of time through an immersive touch screen.
(Creative response)
The experience takes place in the Infinity Room. Visitors manipulate iconic brand materials via a touch interface, combining real-time animation, digital interaction and storytelling. Each creation generates a personalized digital artifact for download.
A striking, engaging activation that strengthens the emotional bond with the brand and enhances its digital identity with an international audience.
(Result & Impact)
Immersive activation generates high levels of engagement thanks to its interactivity and sensory approach. Each participant leaves with a unique digital imprint, reinforcing brand memory. The experience enhances Hublot's heritage through active public participation.
Credits
& Team
Meet the talented individuals who brought this vision to life, each contributing their expertise and passion to make it all happen.
- Client Hublot
- Creative Direction Superbien
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Creative Directors
Jean-Baptiste Guesdon
Martin Hance - Head Of Operations Nicolas Lim
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Producers
Gaïa Jouan
Charles Wassner - Technical Direction 99 Layers
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Artistic Directors
Martin Hance
Jean-Brice Hubert - Motion Designer Jean-Brice Hubert
- Creative Tehcnologist Carlos Bremond
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Interactive Developers
Marin Pousset
Bertrand de Becque
LOSMO - UX/UI Designer Morgan Beauvais
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Technical Supervision
Pierre Masserann
Arthur Georget - 3D Cubes Argot Studio
- Interactive Sound Design Start-Rec Studio