CITROËN AMI - 2025

For a new chapter of its Ami campaign, Citroën once again entrusts Superbien with a FOOH video series promoting its electric city car.

(About the project)

As part of a renewed communication campaign for Ami, Citroën continues its collaboration with Superbien. The objective remains to promote its new models of affordable electric city car, Ami and Buggy, through a fake augmented reality approach designed for social media visibility.

Client CITROËN

Superbien develops a new series of immersive FOOH videos featuring Ami and Buggy in playful urban situations across European cities.

(Creative response)

Blending on-site filming and 3D animation, Superbien integrates Ami and Buggy into dynamic city environments. The fake augmented reality effects stage the vehicles in playful scenarios, reinforcing their compact design and urban adaptability.

The campaign strengthens Ami’s positioning as an innovative electric mobility solution and generates strong engagement across social media platforms.

(Result & Impact)

Through short and visually engaging formats tailored for digital platforms, the campaign sustains audience interest and interaction. Ami continues to assert its image as an accessible and forward-thinking urban vehicle within connected communities.