Creative Tech

AUDI
INTERACTIVE WINDOW

BREAK THE ICE WITH YOUR FINGERTIPS.

When winter sets in, the magic of the holidays is never far away.

It is the time for gifts and goodwill, but it is also the time when Christmas magic adorns the windows of our vehicles as well as shop windows.

To bring Audi and its prospects together, we wanted to evoke the spirit of Christmas by transforming the windows of Audi City into an impressive tactile and interactive game.

Similar to the traditional Advent calendar, it invites young and old alike to discover the German manufacturer’s latest jewels with their fingertips.

Through a 3D video concept with magical overtones simulating a window defrosting, Audi’s magic is made to shine in public.

AUDI INTERACTIVE WINDOW
AUDI INTERACTIVE WINDOW
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AUDI INTERACTIVE WINDOW
AUDI INTERACTIVE WINDOW
AUDI INTERACTIVE WINDOW

Credits

Client

Audi

Agency

Double 2

Art direction and content creation

SUPERBIEN

Interactive system creation

SUPERBIEN

Videoprojection

VLS

Video capture and video edit

Victor Gounon

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