AUDI
INTERACTIVE WINDOW
In the spirit of Christmas, Superbien transforms Audi City windows into a tactile experience, connecting the brand with its prospects via an interactive activation.
(About the project)
In the run-up to the festive season, Audi wants to strengthen the bond with its customers and prospects. Superbien imagined an interactive window display reminiscent of an Advent calendar, inviting the public to discover the latest Audi models in a fairytale atmosphere.
Superbien designed an interactive touch device that simulates window defrosting, transforming the Audi City façade into a truly immersive experience.
(Creative response)
By playing with the gesture of defogging a window, Superbien offers visitors a playful and intuitive experience. 3D video content reveals Audi vehicles behind a virtual layer of frost, evoking the magic of Christmas with modernity and emotion.
The installation attracts young and old alike, creating a direct interaction between Audi and its audience, and reinforcing the brand's innovative, premium image.
(Result & Impact)
This immersive window activation captures the attention of passers-by and energizes the Audi City space during the festive season. It encourages spontaneous engagement, promotes Audi's technological know-how and positions the brand as a benchmark in customer experience.
Credits
& Team
Meet the talented individuals who brought this vision to life, each contributing their expertise and passion to make it all happen.
- Client Audi
- Agency Double 2
- Art direction and content creation Superbien
- Interactive system creation Superbien
- Videoprojection VLS
- Video capture and video edit Victor Gounon