EDF VIVA TECHNOLOGY

EDF took part in VivaTech with an experiential stand designed by Superbien, combining interactivity, technology and storytelling around the energies of the future.

(About the project)

At the Viva Technology trade fair, EDF wanted to present its innovative and sustainable solutions. Superbien designed an immersive stand, both narrative and interactive, highlighting the group's commitment to the energy transition through a modular experience.

Client EDF

Superbien is developing a dynamic stand combining tactile interaction, data content and mapping to embody EDF's energy innovation.

(Creative response)

The space takes the form of an immersive journey with several levels of interaction. Reactive wall modules present EDF's commitments, while an evolving mapping on the floor tells the story of energy flows. The whole experience is designed to be educational, sensory and impactful, adapted to different visitor profiles.

The EDF stand attracts attention with its immersive and educational approach, promoting the company's image of responsible innovation to the public.

(Result & Impact)

Thanks to its modular design and engaging content, the stand generated a large number of visitors and numerous interactions. The activation received positive feedback from the specialist press and the general public, reinforcing EDF's presence as a major player in sustainable tech.