DIOR HOMME LIGHT SHIRT
Dior trusted Superbien with the creation of a video mapping show highlighting the craftsmanship and elegance of its men's line.
(About the project)
For over 50 years, Dior has been reinventing the codes of masculine elegance. To showcase this expertise, Superbien has designed an immersive installation where light enhances the tradition of craftsmanship. This project embodies the meeting of technological innovation and the heritage of the House.
Superbien has designed a standalone video mapping show where a fabric sewn with light catches the eye and magnifies the gestures of Dior's artisans.
(Creative response)
The staging combines massive vertical stones with delicate video projections. This contrast highlights the meticulous work of the workshop, transforming the Light Shirt into a living work of art. Designed to captivate the viewer, the installation showcases the excellence of Dior Homme.
The Light Shirt installation showcases Dior's expertise through a refined visual experience, reinforcing the House's prestige among its customers.
(Result & Impact)
By combining craftsmanship and visual innovation, Superbien offers Dior an immersive showcase that captures attention and enhances the brand's identity. The Light Shirt installation illustrates the timeless elegance of Dior Homme in an innovative and immersive format.
Credits
& Team
Meet the talented individuals who brought this vision to life, each contributing their expertise and passion to make it all happen.
- Client Dior Homme
- Art direction and videomapping SUPERBIEN
- Report direction Romain Cieutat
- Music Pierre-Arnaud Alunni