WESTFIELD - INTERACTIVE GAME

How can we transform the atrium of a shopping mall into an interactive playground where every visitor becomes a participant without a controller or smartphone simply through their movements?

(About the project)

This is the challenge SUPERBIEN took on for Westfield: transforming the “Digital Dream” of the “Les 4 Temps” shopping mall into a sensory playground designed to surprise, captivate, and create unforgettable memories.

Client Unibail-Rodamco-Westfield

Superbien designed an immersive, playful, and colorful interactive game in which visitors embody a majestic bird flying through a soothing tropical environment.

(Creative response)

Thanks to body-tracking technology, players use their arms to fly and score points, either solo or as a duo!

This captivating experience boosts visitor engagement, strengthens brand visibility, and positions the shopping mall as a must-visit destination for retail and entertainment.

(Result & Impact)

Its innovative and interactive format attracts a wide audience and encourages visitors to stay longer, turning their shopping experience into a memorable moment.

Body-Tracking

Interactive, Key Feature

(Body-Tracking)

After months of R&D, Superbien integrated a ZED 2i stereo camera into a production for the first time. Powered by AI, it captures depth and movement with great accuracy, enabling real-time body tracking of multiple users and interaction zones, translated into gameplay through custom Unreal Engine code.