WESTFIELD DIGITAL DREAM

Westfield Les 4 Temps is inaugurating a 250 m² indoor 3D LED screen, with a visual experience designed by Superbien to captivate visitors to the center.

(About the project)

At the heart of the Westfield Les 4 Temps shopping center in La Défense, a new monumental convex 3D screen transforms the atrium into an immersive theater. Superbien has designed a dreamlike story centered around a mischievous gecko, capturing the attention of visitors in this ultra-commercial environment.

Client Unibail-Rodamco - Westfield

Superbien has imagined a colorful, dreamlike visual adventure featuring a small gecko in a lush jungle, projected onto the giant 3D screen.

(Creative response)

Superbien has created a silent, accessible animation in ultra-high definition, combining tropical aesthetics with playful visual storytelling. The hero, a mischievous gecko, guides visitors on a fantastical exploration, highlighting the magic of the place through immersive storytelling.

The high-resolution display captivates visitors, reinforcing Westfield's innovative image and enhancing the shopping space through visual emotion.

(Result & Impact)

This installation attracts attention within the center and stands out from other promotional content. The technical quality (spatialized sound, 37M pixels) and unique narrative content contribute to the wonder of passers-by and the iconic identity of the place.