L’Oréal Groupe
VivaTech 2023
L’Oréal has entrusted Superbien with the creation of an immersive visual installation to embody its vision of inclusive and technological beauty at VivaTech 2023.
(About the project)
At Viva Technology in Paris, L'Oréal is presenting its latest innovations in Beauty Tech. Superbien has been tasked with designing an installation capable of showcasing the group's sustainable, personalised and augmented solutions to an audience of 150,000 visitors.
Superbien has imagined a fluid and organic visual universe animated on two LED totems, reflecting the diversity and modernity of Beauty Tech.
(Creative response)
The content combines textures, fluids, particles and materials inspired by living organisms to embody the ‘Beauty for Each’ vision. The two screen columns, placed at the entrance to the stand, invite visitors to enter a sensory visual ecosystem where technology, inclusion and sustainability intertwine.
A striking visual device that captures attention, reinforces brand identity and embodies L'Oréal's commitment to technology.
(Result & Impact)
The immersive installation showcases the group's products and innovations while promoting its values. It offers an engaging experience that elegantly conveys the alliance between science, beauty and social progress.
Credits
& Team
Meet the talented individuals who brought this vision to life, each contributing their expertise and passion to make it all happen.
- Client L'ORÉAL GROUPE
- Coproducteur WMH Project
- Creative Direction SUPERBIEN
- Video Content SUPERBIEN
- Venue Paris Expo Porte de Versailles
- Technical Team M Vision
- Creative Directors Jérémy Cormier
- Producer Natacha Simon
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Project Manager
Juliette Bellé
Audrey Chastanet - Artistic Director Sébastien Pichet
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Motion Designers
Benjamin Crochet
Emmett Feldmann
Hugo Johnson
Rémi Paoli
Antoine Rault
Rémi Paoli
Sébastien Pichet
Antoine Rault