Beauty for Each Powered by Beauty Tech
Viva Technology is Europe’s biggest tech event – where business and innovation intersect for good. For the 2023 edition in Paris, L’Oréal Groupe wanted to show off and contextualize its newest range of solutions, services and devices. Superbien designed a symphony of fluid and dynamic visual content to compliment L’Oréal’s creations, allowing the House to truly stand out at an event overflowing with impressive and eye-catching work.
In line with the notion of Beauty for All, Beauty for Each, Superbien took direct inspiration from L’Oréal’s vision – that beauty is a force for collective and individual good, that it can move the world forward. The flowing and organic visuals are modern, playful and full of life. Through a mix of textures – like cloth, powder, particles and liquid – Superbien shaped a variable aesthetic narrative that subtly set off the array of highly usable products L’Oréal came to VivaTech to spotlight. Decoupaging these different themes together, Superbien was able to highlight the spectrum of L’Oréal’s offerings – from Sustainable Beauty Tech and Digital Beauty Tech, to Personalized Beauty Tech and Augmented Beauty Tech.
To showcase this dazzling digital content, Superbien devised two towering billboards, flanking the walkway into the L’Oréal booth. This bookended installation allowed for visitors to literally insert themselves into L’Oréal’s ethos of sustainability and inclusivity while enticing them to take a closer look and try the products out for themselves.
By weaving a delicate and mesmerizing backdrop to broadcast both L’Oréal’s metrics and the stories behind its newest compositions, Superbien generated the perfect connection for the Vivatech setting – the synthesis of commerce, conscience and change.
Thank you to L’Oréal Groupe for allowing us to produce video content emulating their commitment to progress, accessibility, and the best in beauty!
Paris Expo Porte de Versailles
Juliette Bellé, Audrey Chastanet