Experiential

L’Oréal Groupe
VivaTech 2023

Beauty for Each Powered by Beauty Tech

At the 2023 edition of Viva Technology in Paris, L’Oréal Groupe showcased its cutting-edge beauty technology, emphasizing accessibility and environmental awareness of beauty – “Beauty for each & Beauty for all.”

Vivatech is Europe’s largest tech event, bringing together startups and global leaders to celebrate innovation and technology, the perfect opportunity for L’Oréal Groupe to exude futurity and innovation with the promise of the best beauty care possible thanks to the newest technological advances.

Two significant motion design billboards produced by SUPERBIEN showcased creative visuals embodying the forward-moving spirit of L’Oréal Groupe. Like two windows opening your eyes onto the group innovations, we created luminescent aqueous waves and explosions of color while providing information on the Beauty Groupe’s impact and reach for each of their innovations showcased at L’Oréal Pro booth.

Thank you to L’Oréal Groupe for allowing us to produce video content emulating their commitment to progress, accessibility, and the best in beauty!

VIVA TECH L'OREAL GROUPE
VIVA TECH L'OREAL GROUPE
Need a partner for your next project?
Feel free to contact us!
VIVA TECH L'OREAL GROUPE
VIVA TECH L'OREAL GROUPE
VIVA TECH L'OREAL GROUPE
VIVA TECH L'OREAL GROUPE
VIVA TECH L'OREAL GROUPE
VIVA TECH L'OREAL GROUPE
VIVA TECH L'OREAL GROUPE
VIVA TECH L'OREAL GROUPE
VIVA TECH L'OREAL GROUPE
VIVA TECH L'OREAL GROUPE

Credits

Client

L'ORÉAL GROUPE

Coproducteur

WMH Project

Creative Direction

SUPERBIEN

Video Content

SUPERBIEN

Venue

Paris Expo Porte de Versailles

Technical Team

M Vision

Superbien

Creative Directors

Jérémy Cormier

Producer

Natacha Simon

Project Manager

Juliette Bellé, Audrey Chastanet

Artistic Director

Sébastien Pichet

Motion Designers

Benjamin Crochet
Emmett Feldmann
Hugo Johnson
Rémi Paoli
Sébastien Pichet
Antoine Rault

Need a partner for your next project?
Feel free to contact us!