VAN CLEEF & ARPELS
DINNER UNDER THE STARS
Van Cleef & Arpels invites 150 guests to an immersive dinner in the heart of the Chinese desert to discover its “Sous les étoiles” (“Under the stars”) collection.
(About the project)
In the summer of 2023, Van Cleef & Arpels invites its prestigious clients to enjoy a unique experience featuring 150 Haute Joaillerie creations inspired by the cosmos, in a magical setting designed in collaboration with Marcadé.
Superbien designed the immersive visual content for the dinner, celebrating the celestial poetry of the jewelry through motion design and mapping.
(Creative response)
In close collaboration with Marcadé, Superbien developed a visual universe that transported guests on a dreamlike journey through the stars. The jewelry creations were enhanced by projected animations, combining elegance and celestial storytelling.
An exclusive immersive experience for Van Cleef & Arpels, leaving a lasting impression with its creativity and strengthening the emotional connection with the brand.
(Result & Impact)
This immersive art dinner became a highlight for guests, showcasing high jewelry in an emotionally charged setting. The project showcases Superbien's narrative and visual expertise in the luxury sector.
Credits
& Team
Meet the talented individuals who brought this vision to life, each contributing their expertise and passion to make it all happen.
- Client Van Cleef & Arpels
- Agency Marcadé
- Creative Direction SUPERBIEN
- Video Content SUPERBIEN
- Creative Director Alex Mestrot
- Producer Agnes Bosment
- Project Manager Denis Kessler
- Artistic Director Jeremy Cormier
- Motion Designer Morgan Beauvais
- Captation & Making OF Cedric M
- Photographer Cedric M