UNIBAIL RODAMCO
SO OUEST
Unibail-Rodamco inaugurates the So Ouest center with a performance combining live music, light, and architectural mapping on the building's facade.
(About the project)
The So Ouest shopping center is establishing itself as a new urban landmark. For its inauguration, Unibail-Rodamco wanted to make a lasting impression with an artistic experience that matched its architectural ambition.
Superbien transformed the building's façade into a giant screen that vibrated to the beat of a live concert. A light and musical scenography by Yuksek brought an electrifying urban tale to life.
(Creative response)
The show transforms every pixel of the façade into a window on a world in motion. To the electro beats of Yuksek, synchronized visual waves merge with the light design and abstract narrative, revealing all the energy of the neighborhood.
The show captures the audience's attention and gives So Ouest an unforgettable first impression. A vibrant launch that establishes the center as an essential urban hub.
(Result & Impact)
The event brings together residents and curious onlookers around a monumental visual work. The combination of music, light, and technology creates a unifying moment, reinforcing the innovative image of the venue in the commercial and cultural landscape of western Paris.
Credits
& Team
Meet the talented individuals who brought this vision to life, each contributing their expertise and passion to make it all happen.
- Agency Auditoire
- Artistic direction & direction SUPERBIEN
- Light Installation Design Visual System
- Music Yuksek - Tonight