Experiential / Live Show

The So Ouest shopping center is laying the foundations of a new dynamic for this chic and urban district.

Through an electrifying live show, transforming the building into a giant screen, our aim was to enact the promise of this effervescent meeting point.

A giant screen where each pixel is a window to a brand new world in the making. A luminous fairy tale depicting graphic equalizer peaks to the electronic beats of the inimitable Yuksek, inviting urban restlessness to express itself openly.