Creative Tech

SUBWAY
STREET CHEF EXPERIENCE

APPETITE COMES WITH GRAFFING.

Vice gave us the opportunity to design and develop an experience never before envisaged: the first traveling graffiti wall in France. That’s how we developed the Digitruck Street Chef for Subway!

A challenge that awakened our creative appetites. To do this, we modified the way a HTC Vive tracker is usually used by placing it on an aerosol can that we designed and printed in 3D. Thanks to the HTC cameras placed on the truck, we were able to locate the can very precisely and we had a drawing tool with infinite graphic possibilities accessible at our fingertips. This experience was made possible by the development of an interactive system that generates and adapts video content in real time. To complete the range of creative possibilities, we set up an intuitive control interface, which allows you to easily adjust and combine shapes, colors, backgrounds, thicknesses and intensities via a smartphone.

An original and playful way to occupy the space and to maneuver the boundaries of the virtual and the real while rewriting the codes of a vibrant urban culture. An experience that transcends the ages to offer a moment of sharing and which, for a few minutes, awakens the artist that lies dormant in each of us.

SUBWAY STREET CHEF EXPERIENCE
SUBWAY STREET CHEF EXPERIENCE
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SUBWAY STREET CHEF EXPERIENCE
SUBWAY STREET CHEF EXPERIENCE
SUBWAY STREET CHEF EXPERIENCE
SUBWAY STREET CHEF EXPERIENCE

Credits

Agency

Vice

Art direction and interactive conception

SUPERBIEN

Video capture and edit

Victor Gounon

Music

Folamour - Mad King In My Own Kingdom

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