ORANGE
SHOW HELLO VI
For the sixth edition of Show Hello, Orange collaborated with Superbien and Havas Events to illustrate its vision of a digital world that is human-centric and accessible to all.
(About the project)
In a world where the digital divide persists, Orange is presenting its ‘Human Inside’ strategy through an event dedicated to inclusive innovation. Superbien has designed an immersive scenography that highlights the role of digital technology in serving individuals, addressing the brand's major areas of innovation.
Superbien creates a graphic spectacle divided into chapters, merging digital concepts and concrete realities in an authentic setting.
(Creative response)
Each chapter of the show offers a window into Orange's major themes: connected objects, artificial intelligence, 5G, data and cybersecurity. Superbien has devised a scenography that blurs the line between reality and virtuality, where visuals convey the philosophy of inclusive and humanistic digital technology.
Show Hello VI has established itself as a unifying event, reinforcing Orange's vision of ethical, accessible and human-centred digital technology.
(Result & Impact)
Through an immersive and educational experience, Superbien highlights Orange's ability to connect people through its innovations. The Hello VI show anchors the ‘Human Inside’ strategy in a powerful visual narrative, amplifying the impact of the message on audiences.
Credits
& Team
Meet the talented individuals who brought this vision to life, each contributing their expertise and passion to make it all happen.
- Client Orange
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Agencies
Havas Events
Havas Paris et BLNDR - Stage design Timothée Perrotin
- Sound design and music Start-Rec
- Art direction and video contents Superbien
- Light Light It Up
- Show and showroom technicals Magnum
- Led screens Magnum
- Decoration Côté Jardin
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Machinery
Atelier Devineau
Michel Morice