SAUT HERMÈS 22 - Superbien

Hermès has devised a participatory event to enhance Saut Hermès, its annual equestrian event, with a poetic digital experience.

(About the project)

For its 12th edition, Saut Hermès is coming to the Grand Palais Éphémère, offering an immersive experience for young and old alike. Hermès is rolling out a participatory installation based on a poetic universe, extended across social media, highlighting its values of elegance and transmission.

Client Hermès

A real-time digital animation on the theme of Pegasus.

(Creative response)

Superbien designs an interactive experience where children create their own Pegasus, which is integrated in real time into a projected animation. Fun and collaborative, the installation combines drawing, animation, and real-time technology to convey the Hermès universe in a sensitive and joyful way.

A unifying event for the Saut Hermès.

(Result & Impact)

The participatory experience becomes a lever of attractiveness for the brand, strengthening its visibility and its ability to recruit new audiences, while retaining its long-standing customers. Le Saut Hermès remains a strategic event combining sporting performance and art de vivre.