SAUDI SKY PAVILION

In 2019, Saudi Arabia unveiled a preview of the Saudi Sky Pavilion, a visionary space designed for Expo 2020. This exclusive presentation illustrates the Kingdom's ambitions and its commitment to innovation and development.

(About the project)

Alongside Richard Attias & Associates, SUPERBIEN orchestrated the spectacular unveiling of the Saudi Sky Pavilion. Designed as a place for encounters and exploration, the multifunctional space includes a Palm Garden, a public square, an exhibition area and a business space.

Client Richard Attias & Associates

Superbien designed an immersive visual narrative, brought to life by a captivating video illustrating the Kingdom's evolution. The experience takes the audience on an inspiring journey between tradition and modernity.

(Creative response)

Drawing on dynamic compositions and a sculptural aesthetic, our studio's video immerses viewers in the world of the Saudi Sky Pavilion. Lighting effects, projections and fluid movements embody the themes of culture, ambition and innovation. The scenography highlights the Kingdom's expansion, emphasising its pioneering role and commitment to Expo 2020.

The event makes a strong statement, affirming Saudi Arabia's presence on the international stage. The video becomes a visual reference point for the Kingdom's transformation and its commitment to the future.

(Result & Impact)

With 300 influential guests gathered to discover this incredible venue, the project was met with unanimous approval. SUPERBIEN's immersive staging captured the audience's attention and reinforced the perception of Saudi Arabia as a key player in progress and innovation.