PATRÓN X LALIQUE EXHIBITION

Superbien has designed a multi-sensory exhibition in New York City to reveal the refined world of Patrón tequila in Lalique: Series 3.

(About the project)

In collaboration with Servaire & Co., Superbien has designed an immersive journey at the heart of a salon dedicated to luxury craftsmanship. The experience highlights the creative union between Patrón and Lalique through tasting, discussion and visual contemplation spaces, for an exclusive and sensory moment.

Client PATRÓN

Superbien designed an immersive scenography with 360° mapping, a cocktail tour and sensory narration, enhancing the ritual surrounding Patrón Serie 3.

(Creative response)

The experience is centred around a reception room and an immersive room covered in video mapping. Guests receive a golden ticket and enter a museum space where Patrón's artistic and artisanal vision is expressed. The visual universe pays tribute to luxury, rarity and crystal craftsmanship.

The exhibition offers a high-end experiential storytelling experience, praised for its ability to physically embody the Patrón x Lalique universe.

(Result & Impact)

The immersive experience reinforces Patrón's image as an exceptional brand. It generates strong engagement on site, while creating a memorable moment for guests. The installation becomes a benchmark for luxury activations combining design, technology and emotion.